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The game-changing Salesforce Life Sciences Cloud. First half done! On to the second one!
Unveiled last year at Dreamforce '23, Salesforce Life Sciences Cloud was the latest addition to the pool of industries specialized Salesforce cloud products. It promised to add its own brand-new set of features to the inherited features of Health Cloud, with a focus on pharma, medtech and biotechnology, helping organizations optimize their operations, enhance patient engagement, keep up with regulatory compliance and accelerate drug and device development from research and development through commercialization.
Now halfway through the original roadmap, we explore what Salesforce has delivered and what exciting new features await us in 2025.
Out in the wild!
Of the three modules composing Life Sciences Cloud, the Clinical module and the Commercial Operations module have most of its features currently globally available:
Clinical Operations
This new module aims to ensure timely enrolment in clinical trials by supporting participants, sponsors, studies and clinical sites. It includes:
• Participant Management: Released this June, this feature automates the matching of trial candidates to studies based on eligibility criteria and personal health data. It also enhances the efficiency and accuracy of clinical trials by digitizing the recruitment and enrollment processes.
• Chain of Custody Management: Released this February, it ensures traceability of precision medicines throughout the clinical trial process and validates records with e-signatures maintaining compliant record-keeping aligned with FDA regulations.
• Data Cloud for Health: This tool aggregates medical, social, and behavioral data to create unified, real-time patient profiles. It will provide segmentation of groups for further enrolment in clinical or care programs and help identify potential patients or study risks in clinical trials.
• Unified Data Platform for Life Sciences: Uses Data Cloud and MuleSoft for Life Sciences to improve data from structured and unstructured sources and create a harmonized view of the patient and healthcare professional.
• Pharmacy Benefits Verification: Provides agents with a guided process to quickly assess a patient's pharmacy benefit coverage to expedite the delivery of their prescribed medications.
Commercial Operations
Module that optimizes the commercial lifecycle management by providing insights into contract compliance, pricing, and inventory. It includes:
• Health Intelligence: Provides predictive analytics for informed business decisions. Powered by Tableau Pulse running on Data Cloud for Health it can use generative AI to bring real time insights in plain language that can be used directly in email and Slack.
• Medical Sales Emails: Uses generative AI to assist in crafting personalized compliant communications with stakeholder, like notifying them of new product availability or following up on meetings with their healthcare providers.
Get to know some of these features, spin a trial org here to learn more or demo the cool features.
In The Making!
The last of the three modules of Salesforce Life Sciences Cloud, that is scheduled to be fully available in October 2025:
Pharma CRM
Engagement platform that simplifies interaction between key stakeholders and pharmaceutical organizations through personalized communications and the use of medical, legal and regulatory approved digital content. It will include:
• Healthcare Professional Engagement: It will support organizations or improve decisions with insights from engagement data, claims, and research and with a 360 degree of the Healthcare Professional.
• Einstein for Life Sciences: Moving forward will be powered by AgentForce and it will help in automating manual tasks such as targets email outreach, search and summarize data on the platform, and create and execute action plans.
Other Features
• Patient Program Outcome Management: Will be generally available in October 2024. It will help provide healthcare professionals with data-driven insights to optimize patient care strategies and improve treatment outcomes.
• Participant Recruitment and Enrollment: Available in late 2024 with the AI enhancements. Using AI and data-driven techniques, this Salesforce feature looks to improve the effectiveness and efficiency of clinical trial recruitment by matching patients with the right trials and streamlining the enrollment process.
• Life Sciences Cloud for Customer Engagement: Availability planed for September 2025, with real time insights, engagement tracking, multiplatform and offline accessibility, compliance and audit capabilities and a unified and comprehensive Healthcare Professional (HCP) view this feature is able to improve HCPs interactions, ensure compliance, and provide valuable insights for pharmaceutical and medical technology companies.
Exciting times ahead either we look to the past year and see all the features that were delivered, and the many more that will be available next year that promise to make Salesforce Life Science Cloud a top contender providing cutting-edge solutions for life sciences industries.
Want to stay on top of the latest and greatest on Salesforce Life Sciences Cloud? Are you planning to implement or transition to Salesforce Life Sciences Cloud? Contact us to find out how you can step-up your life sciences journey and take advantage of the existing and upcoming enhancements!