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What You Should Know About Salesforce Marketing Cloud Engagement vs.
Salesforce Marketing Cloud Account Engagement
One of the most well-known brands in marketing automation and customer relationship management (CRM) is Salesforce. However, it might be confusing when customers learn about Salesforce Marketing Cloud Engagement and Salesforce Marketing Cloud Account Engagement. Are they identical? What makes them different? Above all, how can you determine which one is best for your company?
In this post we'll explain everything thoroughly so you can choose what's best for your marketing requirements.
Knowing the Fundamentals
Let's define some terms before delving into the main distinctions:
What is Salesforce Marketing Cloud (SFMC)?
• Marketing Cloud Engagement, formerly known as ExactTarget, is excellent for multi-channel automation and email
• Marketing Cloud Account Engagement, B2B marketing platform, formerly Pardot
• Marketing Cloud Personalization (Interaction Studio) for AI-powered recommendations
• Marketing Cloud Intelligence (Datorama) for data and analytics
• Marketing Cloud Data Cloud (CDP) for client data management
To put it briefly, if you require a complete marketing solution that includes everything from email campaigns to sophisticated analytics, Salesforce Marketing Cloud is the best option.
Marketing Cloud Engagement: What Is It?
One component of the larger Salesforce Marketing Cloud is Marketing Cloud Engagement. It helps companies design and send targeted messages via email, SMS, social media, and push notifications, with a particular focus on multi-channel marketing automation. This is the solution for you if you want to create individualized experiences and interact with clients directly.
Marketing Cloud Account Engagement: What is it?
Salesforce's B2B marketing automation solution, Marketing Cloud Account Engagement, was formerly known as Pardot. It specializes in assisting companies nurturing and monitoring leads, scoring them according to engagement and assigning them to sales teams when they are prepared to convert. Consider it your special tool for handling those lengthy B2B sales cycles.
Marketing Cloud Engagement vs. Account Engagement Key Differences:
What's the Best Option for You?
Still not sure which one is best for your company? Here's how to quickly decide:
Select Marketing Cloud Engagement if:
• You’re a business-to-consumer (B2C) marketer who needs to interact with customers via email, SMS, push notifications, and social media.
• You're looking for a user-friendly system to build customized customer journeys.
• You manage campaigns that call for automation and real-time interactions.
Select Marketing Cloud Account Engagement if:
• You need to nurture prospects over a longer sales cycle and work in a business-to-business (B2B) setting.
• CRM integration with Salesforce Sales Cloud is essential to your marketing plan.
• You need segmentation, lead scoring, and targeted email automation to move prospects along the sales process.
Concluding
In the end, Marketing Cloud Account Engagement (previously Pardot) is made for B2B lead nurturing, whereas Marketing Cloud Engagement is made for B2C marketing automation. Choose Marketing Cloud Engagement if your company's success depends on direct customer interaction. Marketing Cloud Account Engagement is a better option if your goal is to generate and nurture leads in a business-to-business context.
Thinking about which Salesforce solution is best for your business? Get in touch with us today!
Stay tuned for more Marketing Cloud tips from Uni5 Consulting.
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